A new order, a product running out, a customer signing up, a review arriving — in the channel your team already has open, on the phone in their pocket.
Four rules, and they are the reason to choose this over the alternatives.
Every event is declared once, as data. The routing screen renders itself from that list, storage validates against it, and there is exactly one place each event's wording lives — a test asserts that no event can be declared with nothing to say, which is how a plugin comes to have a checkbox that silently never fires.
Nothing is posted from the request that caused it. The obvious version posts to Slack inside the checkout — and then Slack having a slow afternoon is your checkout having a slow afternoon, and an unreachable channel is an error in the middle of an order. Here a message is queued and delivered a moment later in a request of its own. The shopper's page returns immediately whatever Slack is doing.
One event is one message. WooCommerce fires a status hook more than once in ordinary operation — a merchant moving an order back and completing it again has fired it twice, and so has a gateway retrying a webhook. The event is claimed on the order and saved *before* anything is queued, so your channel never carries "New order #1481" twice.
Only two hosts, ever. Slack's hooks.slack.com and Telegram's api.telegram.org. A destination pointing anywhere else is refused when you save it, and checked again immediately before the request goes out. Without that, a plugin whose job is to send order details somewhere is a way to send a shop's orders anywhere — configured in thirty seconds, and invisible in the logs.
What it can tell you about
- A new order, and an order changing status
- An order cancelled, and an order refunded
- A product running low, and a product out of stock
- A new customer account
- A new product review, with its rating and whether it is waiting for approval
Each channel chooses its own events, so #orders and #warehouse hear different things.
Also
* Several channels, Slack and Telegram side by side * A word of your own in front of every message * A link back to the order — or not * The customer's name — or not; email addresses are never included either way * The queue printed on the settings screen with a "Send these now" button, so a quiet channel can be diagnosed rather than guessed at
Every license includes
- One year of updates and priority support, delivered straight to your WordPress dashboard.
- Use on 1, 5 or 25 sites depending on your license — local, staging and development sites are always free.
- 30-day money-back guarantee — full refund, no questions asked.
- Keeps working after expiry — if you choose not to renew, the plugin keeps running exactly as installed; it simply stops receiving updates and support until you do.
Requires WordPress 6.4+ · PHP 7.4+ · tested up to WordPress 7.0. Works with the classic and block checkout alike.
Emily F. (verified owner) –
I’d buy it again, with slightly lower expectations. Went for Single Site, which suits me, though I’d have liked more choice.
megan k (verified owner) –
Works, though the first hour was fiddly. There’s one thing I’d move on the Store Events screen. Would buy again, probably.
Hannah R. (verified owner) –
Set it up once and haven’t thought about it since. Store Events doesn’t phone home or nag me about anything.
Marco V. (verified owner) –
Molto soddisfatto, sinceramente. Store Events è compatibile con il mio tema, cosa che non davo per scontata.
Robert S (verified owner) –
Been on the shop since spring with no trouble at all. Two months of Store Events and it hasn’t skipped once. Well made.